Ahmed, Alexandre Rida

Senior CRM Analyst with subject matter expertise in client-centric direct marketing, segmentation, retention and sales cycles. Multi-functional experience in business catalysis, business controlling, marketing, business intelligence, data warehouse and knowledge management. Significant experience of change management, deployment of corporate strategic business initiatives and process reengineering. Hands on experience software development. Strong advocate of combining best practices and creativity to fit business needs. Particularly kean on international and multicultural environments. Key Competences : * Clientele Needs Analysis and Segmentation* Large Datawarehouses Usage* Data Mining / Robust Statistical Data Analysis, * Clientele Loyalty Processes* Strategic Client Centric Business Programs* Business Analysis* Quantification of Investment Behavior Soft Parameters (Product Affinity, Panic, Euphoria, etc...)* Portfolio Risk Analysis* Tactical Direct Marketing Campaigns* Business Controlling and Reporting* Program Planning and Management