Albane Rumé

European CRM Campaign Executive. Electronic Arts, Geneva.- Driving CRM strategy across Europe for the EA Monthly Newsletter.Implementation of Dynamic content, animated video within the email and testing strategy development (Subject line & Day testing) in order to improve overall results: + 16% Open Rate versus last year, +40% Click Rate thanks to the flash video. - Management and day to day support of the EU markets in the implementation of all CRM online marketing activities.- Email creative development of EA gold titles (The Sims3, Medal of Honor, Need For Speed, EA Sport Active franchises…). Brief to the creative agency and follow-up with and the Product Managers. - Working closely with the IT and Data Analyst to define the best audience.- Manage Newsletters and product emails deployment by briefing the Email Service Provider and coordinating European territories approvals. - Provide performance review analysis to the stakeholders concerning the key titles and the Generic Monthly Newsletter.- Official Honoree, 2010 Webby Awards for the first campaign managed (Spore Newsletter).Brand Planning Assistant. Polo Ralph Lauren, Geneva. - During the sale’s collection period: participation in the collection presentation, daily sales analysis to anticipate the purchase, weekly sales report, creation of a newsletter concerning the line updates sent to the agents.- Preparation of the new collection: analysis of the previous collection and the key products, agents feedback sum up. Junior Product Manager. Lise Charmel, Lyon. International company dealing exclusive lingerie through four brands.Product orientation:- Marketing studies, benchmarking, tendency research, prototype tests in shops.- Definition of new strategies axes to construct collections.Communication orientation:- Development of operational tools for the sales team. - Web-management: Updates and improvement proposals of the website.- Training and management of two trainees during six months.Sponsoring Assistant - Internship. Rolex Watches, Geneva. Creation of decisional tools synthesizing information about Rolex’s ambassadors, with an aim of consolidating this relation and of defining the future strategy.