Cédric BONNET
Informations personnelles
| Nom complet | Cédric BONNET |
| Genre | |
| Pays | SWITZERLAND |
| Canton | Vaud |
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Données professionnelles
| Entreprise-Organisation | BRP European Distribution SA |
| Fonction | Senior Marketing Advisor |
| Domaine d'activité | |
| Statut | |
| Position | |
| Activité | Trade & Retail Marketing Intelligence:- Manage pricing and ensure product & brand positioning on key markets- Manage markets analysis & strategic recomendations on business opportunities.- Develop sales support tools & programs.- Create and oversee promotional activities with sales Director and country managers.- Promotional programs costing & financials impacts analysis.- Promotional & marketing programs propositions & recommendations.- Define european products line up (with product manager).Communication: - Define communication & marketing annual plans/strategies- Manage & ensure the creation, execution and coordination of all Retail Communication tools.- Manage and oversee off line and off line marketing campaigns.- Develop and surpervise consumers researches and studies to provide management with recomendations.- Ensure brand positioning on key european & international Markets.- Ensure the information flow between HQ and remote local teams - Manage external suppliers and agencies.- Coordinate with markets the adaptation of the materials (translations), and ensure a proper execution.- Developp products launch plans & strategies.- Events organization & coordination: products launch tradeshows and strategic partnerships.- Marketing & communication budget follow-up.- Manage Websites development and improvements |
| Compétences | - Experienced professional with strong marketing and communication skills and global understanding of retail and BtoB environments.- Strategic management of the marketing mix across various international and Europeans countries.- Succeeded in establishing branding equity, promoting new products and developing successful marketing and promotional campaigns (off line and on line).- Results and business oriented with strong team spirit and adaptation capabilities to manage change; bring new ideas; anticipate market evolution and business opportunities.- Committed to deliver results, passionate and entrepreneurial spirit, strategic and creative, and problem solving skills. Main skills:- Retail Intelligence and Marketing : markets analysis, pricing, profitability analysis, sales support programs, strategic recommendations, consummers researches and studies.- Communication : Branding, Off line & Online tools implementation, development & management, direct marketing campaigns, media plan management.- Events organisation & management. |
