Gérald Neuville
Informations personnelles
| Nom complet | Gérald Neuville |
| Genre | |
| Pays | GERMANY |
| Canton | Autre |
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Données professionnelles
| Entreprise-Organisation | BASF |
| Fonction | Director Global Marketing |
| Domaine d'activité | |
| Statut | |
| Position | |
| Biographie / CV | May 2003 May 2006Senior Management Consultant, Management Consulting - Planning & Controlling Corporate Division Management of numerous parallel strategy and management assignments for either Presidents of an Operating Division or Board Members, staffed with both internal and external consultants, thereof: Apparel/home decoration value chain analysis to support a forward integration strategy via alliances with OEMs (18 months);Commodity markets' behaviour analysis to redefine pricing policy of a major product under swift commoditization (9 months);Fine Chemicals: Post-M&A integration of Orgamol, a Swiss family-owned custom synthesis contract manufacturer (12 months).Paris, France Solving InternationalApril 1999 Sep. 2000Strategy ConsultantStrategic analysis: Industry analysis, economic modelling and financial valuation.Analytical framework design, information collation (interviews, desk research), conduction of workshop, organisation of seminar, presentation to steering committee and final report writing in the course of following assignments:Insurance Industry: Business diversification strategic plan for a French mid-size contributory pension scheme company (France, 6 months).Public Sector: Policy-making (Sustainable Development) analysis for the Dutch Government, in cooperation with RAND Corporation, the American think-tank (3 months).Chemical Industry: Operational performance strengthening diagnosis of a sales and marketing organization for a division of a major world-wide player (Western Europe, 6 months).Nov. 1997 Dec. 1998 Solo world tour (South America, Northeast Asia, and Eastern Europe).Paris, France LOréal July 1995 Nov. 1997Brand Manager Responsible for re-launching Inné, an unsuccessful brand, on the French market sold in selective salons: achieved turnover recovery of 65% and improved the operational margin to 10% through brand re-positioning and via a co-branding retail incentive scheme (with Tatoo®, France Telecoms pager).EducationLausanne, SwitzerlandStrategic Finance, IMDAugust 2008Admitted to the executive education program.Berlin, Germany Master in Economics, Humboldt University Oct. 2000 Oct. 2002Majored in Industrial Economics, Economic Policy and Econometrics.Also admitted to the London School of Economics (top 6%).Paris, FranceMaster in Management, ESCP now ESCP-EAP European School of ManagementSept. 1993 July 1995Majored in Corporate Strategy and Finance.Paris, France Bachelor in Economics with honours, Sorbonne University Sept. 1990 July 1993Majored in Economic Policy.Paris, France Baccalauréat in C-series, Lycée Montaigne July 1990Focused on Mathematics and Physics. |
| Activité | Development, drafting and submission for approval to the Board of Directors of the Cosmetic ingredients business 10-years strategic plan;Post-merger integration management of two Personal Care ingredients businesses, Collaborative Labs (USA) and Coletica (France), belonging to the US conglomerate, Engelhard, acquired via a hostile take-over; Evaluation and recommendation of all relevant M&A, divestment and other strategic opportunities with suppliers, competitors and customers;Strategic marketing and global product life-cycle management of the overall cosmetic ingredients portfolio consisting of 5 major product lines and 150+ products including R&D pipeline management;Leadership of 30 highly qualified (PhDs, MBAs, etc.) marketing and R&D professionals (thereof 4 group leaders as direct reports and approx. 20 product and development managers), based in Germany and in the USA;Steering of an economic profit center, i.e. P&L and balance sheet, with performance measured in terms of EBIT after cost of capital; Entitled with a power of attorney, Member of the Executive Committee and reporting to the SBU Global Vice-President. |
| Compétences | International experience in strategic and marketing management with proven track record in designing and implementing turnaround strategies towards value creation in both industrial and consumer goods markets for global leaders in their industry. Demonstrated ability to1.Lead high profile projects such as strategic planning, M&A process including deal closure and subsequent post-merger integration in a matrix organization;2.Build compelling cases to support strategic recommendations using economic and financial modeling in complex market and/or business setups;3.Drive strategic and operational marketing from market research towards market sizing and segmentation, value proposition, pricing and life-cycle product management;4.Manage a multi-layer, cross-functional and international group of 30 professionals; 5.Steer an economic profit center of several hundred million Euros turnover. |
| Projet | Attended various seminars and lectures in:Geopolitics at the Institute of Politics (Paris, F), Philosophy and politics (Bachelor lectures) at the Sorbonne University (Paris, F),Mathematics (Bachelor lectures) at the Humboldt University (Berlin, D). |









