JONATHAN NORMAND

B Lab Europe Switzerland : The B Corp Movement is a movement of people using business as a force for good. Our vision is that one day all companies will compete to be best for the world and we can cre-ate a more shared and durable prosperity. An inclusive economy, that connects capital to people’s needs and works for all for the long term, will result in reduced inequality, poverty alleviation, a healthier environment, stronger communities and high quality jobs with dignity and purpose. The creation of this new economy must start with the business – the enterprise – as the agent of change (rather than the investor or the customer). It is the business that creates the actual prod-ucts and services that serve society, and it is the business that creates the jobs that pro-vide economic growth and personal dignity, channeling capital from the capital markets to human needs.