Karine ARNEODO

Informations personnelles

Nom complet

Karine ARNEODO

Genre

Femme

Pays

FRANCE

Canton

Autre

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Données professionnelles

Entreprise-Organisation

Zenith Watches

Fonction

Communication manager

Domaine d'activité

Privé

Statut

Autre

Position

Cadre

Biographie / CV

October 2008 ZENITH INTERNATIONAL (LVMH)• communication ManagerJuly 05/Sept 08NOUVEAU JOUR Buzz Marketing Agency – Paris• Senior account executive: developing and managing a communication strategy based on buzz marketing: HSBC, Pernod Ricard, Celio, Diesel, cKone, MySpace, Foot Locker, AFMSept 2004/March 2005JG GROUP Communication Agency - Cannes• Senior account executive: VeriSign USA (3GSM Show).• Web manager: Managing the communication of the group on Internet.March/September 2004HIPPODROME DE LA COTE D’AZUR – Cagnes sur mer• Communications Manager : Developing, repositionning and managing global communication strategy : Advertising, PR, Print, Events organization (including Final of Trotting World Cup)August/October 2003ANAKINE EVENEMENT Events Agency - Paris• Project Manager (freelance): Amadeus (Top Resa 2003 Show).April 2003/July 2003 ENDEMOL: TV SHOW “Nice People” - Nice • Production Manager (freelance): managing budget and team for the VIP and the TV primes events.March 2002/April 2003 ONE SHOT Events Agency - Nice• Project Manager (freelance): Sun Microsystem Inc., USA (Executive Advisory Council, Incentive),M.T.U France (Seminar),D.H.L (Launches).May 2000 / Oct 2001 ARCHIPEL ORGANISATION Communication Agency - Paris• Project Manager / Press Relations: Guerlain – Esthederm (Press Conference), Cola-Cola (Press, internal and VIP launch of publicity campaign), Amadeus ( TOP RESA 2001 Show), JP. MORGAN (VIP Seminar), PC EXPERT (2001 Technical Excellence Awards Ceremony), RICHARD ELLIS (Incentive), WORMS ( Financial Analysts Meeting)• Incentives Sector Manager: Developing golf incentives at the Hilton Head Island, South Carolina, USA. Sept 1999 / May 2000 A2L PRODUCTION Short Film Production Company - Paris • PR Manager: Developing the press packs and organising press screenings and launches.

Activité

Communication Manager Zenith Watches (LVMH Group)Suisse

Compétences

• MANAGEMENT:-Piloting of the activity by respecting the strategic orientations. -Organization of the tasks and animation of team (communication and sharing of the common values, management of the meetings, management of multicultural team and virtual team). • COMMUNICATION & MARKETING:-Recommendation, management and execution of communication and branding strategy.-Developing the multimedia communication strategy including: Branding, Advertising, Printing, PR, Event and Tradeshows, Sponsoring, Direct marketing, Sales promotion and Web marketing.-Internet: ensuring website support the company’s brand, positioning and value position by ergonomics, navigation and performance.-Expertise in buzz marketing developed these last 3 years: developing and managing a communication strategy to create word of mouth on the brand on the “below the line” channels (including web).-Strong knowledge of the agencies due to 8 years of professional experience: development of agency briefs and objective setting.• BUDGET AND SUPPLIERS MANAGEMENT:-Control of the contractual and budgetary relations with agencies and suppliers.

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