Karine ARNEODO
Informations personnelles
| Nom complet | Karine ARNEODO |
| Genre | |
| Pays | FRANCE |
| Canton | Autre |
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Données professionnelles
| Entreprise-Organisation | Zenith Watches |
| Fonction | Communication manager |
| Domaine d'activité | |
| Statut | |
| Position | |
| Biographie / CV | October 2008 ZENITH INTERNATIONAL (LVMH) communication ManagerJuly 05/Sept 08NOUVEAU JOUR Buzz Marketing Agency Paris Senior account executive: developing and managing a communication strategy based on buzz marketing: HSBC, Pernod Ricard, Celio, Diesel, cKone, MySpace, Foot Locker, AFMSept 2004/March 2005JG GROUP Communication Agency - Cannes Senior account executive: VeriSign USA (3GSM Show). Web manager: Managing the communication of the group on Internet.March/September 2004HIPPODROME DE LA COTE DAZUR Cagnes sur mer Communications Manager : Developing, repositionning and managing global communication strategy : Advertising, PR, Print, Events organization (including Final of Trotting World Cup)August/October 2003ANAKINE EVENEMENT Events Agency - Paris Project Manager (freelance): Amadeus (Top Resa 2003 Show).April 2003/July 2003 ENDEMOL: TV SHOW Nice People - Nice Production Manager (freelance): managing budget and team for the VIP and the TV primes events.March 2002/April 2003 ONE SHOT Events Agency - Nice Project Manager (freelance): Sun Microsystem Inc., USA (Executive Advisory Council, Incentive),M.T.U France (Seminar),D.H.L (Launches).May 2000 / Oct 2001 ARCHIPEL ORGANISATION Communication Agency - Paris Project Manager / Press Relations: Guerlain Esthederm (Press Conference), Cola-Cola (Press, internal and VIP launch of publicity campaign), Amadeus ( TOP RESA 2001 Show), JP. MORGAN (VIP Seminar), PC EXPERT (2001 Technical Excellence Awards Ceremony), RICHARD ELLIS (Incentive), WORMS ( Financial Analysts Meeting) Incentives Sector Manager: Developing golf incentives at the Hilton Head Island, South Carolina, USA. Sept 1999 / May 2000 A2L PRODUCTION Short Film Production Company - Paris PR Manager: Developing the press packs and organising press screenings and launches. |
| Activité | Communication Manager Zenith Watches (LVMH Group)Suisse |
| Compétences | MANAGEMENT:-Piloting of the activity by respecting the strategic orientations. -Organization of the tasks and animation of team (communication and sharing of the common values, management of the meetings, management of multicultural team and virtual team). COMMUNICATION & MARKETING:-Recommendation, management and execution of communication and branding strategy.-Developing the multimedia communication strategy including: Branding, Advertising, Printing, PR, Event and Tradeshows, Sponsoring, Direct marketing, Sales promotion and Web marketing.-Internet: ensuring website support the companys brand, positioning and value position by ergonomics, navigation and performance.-Expertise in buzz marketing developed these last 3 years: developing and managing a communication strategy to create word of mouth on the brand on the below the line channels (including web).-Strong knowledge of the agencies due to 8 years of professional experience: development of agency briefs and objective setting. BUDGET AND SUPPLIERS MANAGEMENT:-Control of the contractual and budgetary relations with agencies and suppliers. |









