Klaus Hoefle
Informations personnelles
| Nom complet | Klaus Hoefle |
| Genre | |
| Pays | SWITZERLAND |
| Canton | Vaud |
Voir le profil complet de Klaus Hoefle ! C'est gratuit.
Vos collègues, votre réseau, vos clients et 50'000 membres sont sur rezonance.
Données professionnelles
| Entreprise-Organisation | Klaus Hoefle |
| Fonction | International Marketing Research & Brand development |
| Domaine d'activité | |
| Statut | |
| Position | |
| Biographie / CV | E Market Research Manager Europe - Gillette Group Europe Geneva 4/2003 - 9/2004 Consumer Research Manager Global Travel Retail - British American Tobacco International Zug 3/2001 - 3/2003Marketing Research & Information Manager Northern Europe - British American Tobacco, Northern Europe - Amsterdam 9/1999 - 3/2001Marketing Research & Information Manager - British American Tobacco, Central America - San José Costa Rica 4/1996 - 9/1999International Brands Executive, British American Tobacco Central America, San José Costa Rica - 7/1995 - 4/1996Marketing Manager - Winco SA de CV - Mexico City, 10/1994 - 7/1995International Brands & Sponsoring Executive, British American Tobacco Switzerland, Geneva 2/1990 - 12/1991Account Exeutive - JCP Marketing & Communication SA (Advertising agency) - Geneva 6/1987 - 2/1990 |
| Activité | K |
| Compétences | Sound marketing professional with 10+ years of international experience FMCG6 years in Advertising, Sponsoring and brand management agency + client side8 years in marketing research & information management client sideProven track record for shaping the marketing research/insights function in multi-market business environments, so that marketing information optimally supports international brand/marketing strategy planning. Core competencies: brand health assessment & strategy developmentintegrate marketing information to build regional intelligenceidentify marketing information needs and develop relevant research and analaysis |
| Projet | Passion > work in a team focussed on building brands, and support that process through understanding of consumer needs and preferences. |
