Sophie Fazilleau
Informations personnelles
| Nom complet | Sophie Fazilleau |
| Genre | |
| Pays | SWITZERLAND |
| Canton | Vaud |
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Données professionnelles
| Entreprise-Organisation | Archer Daniels Midland |
| Fonction | International Senior Brand Manager |
| Domaine d'activité | |
| Statut | |
| Position | |
| Biographie / CV | TRADE MARKETING MANAGER (2010 - 2012 / France)Barry Callebaut Worlds leading manufacturer of high quality chocolate (4 billion - 8,500 employees)Oversee and implement 4 premium chocolate brands strategies, activities and promotions to increase their presence in the Gourmet French market (craftsmen and chefs) Budget: 400,000- Developed and implemented trade marketing strategy, presentation to European managers and sales team (40 staff)- Developed promotional plans for new and existing products to support the sales team, 350 French distributors, and marketing initiatives in the US, Europe and Asia (18 countries)- Ensured control of trade marketing results by analysing sales, carrying out regular field visits and taking corrective actions to achieve objectives within designated budgets- Organized exhibitions and customers' innovation days to promote brands- Led communication campaigns (media planning, press releases, websites and newsletters)- Offered a new service by creating a B2B online store for craftsmen- Responsible for leading a traineeANALYST (2008 - 2009 / France)Nielsen - International dpt - Worlds leading company of marketing studies (4.5 billion - 40,000 employees)Market analysis to support sales and marketing plans of Nestlé, Cadbury, Bic and Sara Lee- Created personalized solutions to meet each client business objectives- Formulated reports, templates and scorecards to identify growth opportunities for clients- Provided training to clients' staff on the functionality and use of their database- Provided support to sales managers by responding to ad-hoc data requests, providing technical support and presenting analysis |
| Activité | ADM Cocoa and Chocolate World's leading agricultural processor (71 billion - 31,000 employees)Created and implemented the strategy of deZaan Gourmet (artisans and chefs) as a new Gourmet chocolate brand and deZaan (food manufacturers) as a leading global brand Budget: 320,000- Analyzed strengths and opportunities vs. competition globally & regionally for priority markets- Developed and executed marketing plans (product development, marketing campaigns) to increase sales and promote brands / reporting monthly to the president of the division- Created and implemented the new image of deZaan to increase brand awareness- Launched deZaan Gourmet in the US, EU and UAE to extend brand territory- Built & managed marketing budget, reporting on variances/deviations to the marketing director- Coordinated and led the advertising and PR agencies along with the sales events- Responsible for leading a Junior Brand Manager and coaching a trainee |
| Compétences | - 7 years of experience in brandmanagement and promotion- Sectors: B2C and B2B food industry- Customer focused: Ability tobuild, maintain and grow clientrelationships- Project management: leading across functional team and deliveringcomplex projects on-time- Strong math/analytical skills- Interpersonal skills: collaboratedeffectively with other departments,external suppliers as well as seniormanagement- Languages: French and English- IT SkillsAdobe InDesignNitro (Nielsen software)Advanced Excel skills |
| Projet | Member of the French Alpine Club (since 2012): Practice of rock climbing, mountainering, ski touring. |
