Thibaut Moia

Brand strategy definition and execution which lead to a strong increase in brand’s performance and equity.
Lead the strategic planning process.

Manage the full brand marketing mix: Product development, pricing, distribution, communication and new skus launches as well as developing new business opportunities.

Deployed successful and awarded across channels marketing campaigns that engage and drive sales. Own their implementation from ideation to execution.

Create all marketing assets required to bring to life the brand program: from packaging and claims to digitalassets and point of sales materials.

Strong project management skills and strong ability to work with cross functional teams. Informally lead multi-functional teams (sales, consumer & market intelligence, innovation, finance, purchasing or on&off-trade department).

Monitoring and analysing business performance vis-à-vis business goals (awareness, market share, brand
image, consumer diagnostics, profitability, distribution, sales etc.) and the competition.

Manage marketing budget and responsible for the P&L. Analysis of sales forecasts and relevant financials and reporting on product sales.

Build strategic relationships and partner with key industry players, agencies and distributors.

Defined and implement successful sponsorship campaigns which resulted on increase on brand awareness, brand equity and sales.

Coordinating regular meetings and regular reports outlining the brands’ performance to the Global Marketing Team.