Vincent Muths
Informations personnelles
| Nom complet | Vincent Muths |
| Genre | |
| Pays | FRANCE |
| Canton | Autre |
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Données professionnelles
| Entreprise-Organisation | Euromoney Institutional Investor PLC |
| Fonction | Senior Digital Marketing Manager |
| Domaine d'activité | |
| Statut | |
| Position | |
| Secteur d'activité | Internet / Commerce électronique |
| Biographie / CV | 'Let's move forward team!' Vincent likes working with dynamic international teams, driven by entrepreneurial spirit and mutual respect. He has a professional experience in B2B and B2C marketing in global financial markets, legal, media and entertainment industries, and digital marketing agency. He received a Master degree in Management and Marketing (2008) and recently successfully passed a Professional Diploma in Digital Marketing to acquire new skills in digital marketing channels including UX optimisation, SEO, PPC and social media. |
| Activité | Leading the digital marketing team of Euromoney's legal business information services targeting professionals operating in financial institutions, corporates (in-house counsel), advisers (e.g. big 4s) and private law firms on lead generation, client retention and product re/launches.Legal service portfolio including International Financial Law Review (IFLR), International Tax Review, Managing Intellectual Property and Practice Insight.►Marketing strategy, covering all aspects of the marketing mix►New product launch/go-to-market marketing plan including micro-environment analysis►Marketing budget management►Reporting on financial KPIs to senior stakeholders►Automation: optimising ROI of marketing programmes (Adobe Campaign, Pardot/Salesforce, Marketo)►Management of sponsorships for conferences and events►SEO strategy: best practice fo new website, evergreen content development and optimisation/audit management (MOZ)►Supervised optimisation of website Google Analytics profiles for better reporting►Marketing collaterals promoting services to market segments►Supporting the sales teams on lead generation and client retention►UX testing and optimisation of the online customer journey (Optimizely, Google Optimize, Mouseflow)►Team management: coaching, mentoring and development of marketing executives►Gathering market intelligence to support marketing initiatives and product developments |
| Compétences | Strategic Marketing | Automation-MarTech strategy (CRM: Marketo, Adobe Campaign, Pardot/Salesforce) | UX/AB testing (Google Optimize, Mouseflow) | Search Engine Optimisation (SEO) | Pay Per Click (Google Adwords) | Social Media (Organic/Paid) | Product Launch | Acquisition, Retention, Life-cycle Management | Print collaterals | Team, Agency and Stakeholder ManagementAdditional interests: Premium automotive brands and luxury industryEnglish (fluent) - French (mother tongue) - Italian (attending beginner class) |
